Emotional Data Made Easy



Sensum is a platform that captures, consolidates and analyses data streams from off-the-shelf wearable tech and various health sensors. When this data is combined with traditional market research, it provides a 360º understanding of the customer, how they feel, what drives them and what they connect with.


Sensum can be used to test ads, in-store retail environments, websites, product concepts and customer and patient journeys .. and the list goes on.

Through use you can:

    • Gain better insight on customers’ actual (over claimed) behaviour;
    • Identify real life “pain” points within your interactions with customers & patients;
    • Filter out bad concepts early;
    • Optimize ads to be more emotional and engaging;
    • Enhance website design for an increase in conversions; and
    • Create a better more emotional connection with your customer.

Sensum is the first and only platform to bring this type of data together in one place.


Use Case - National Rail Provider


The Sensum platform was deployed during customer experience testing for a national rail provider.


By gaining full 360 degree insight into customer behaviour operating practice changes were identified which would greatly increase the customer experience. Metrics were provided that gave evidence to top execs that the issues identified through using Sensum were the real things they should be focusing on.


  • Taxi ride to station
  • Collecting the tickets and trying to find the correct platform
  • Leaving the station and journey beginning
  • Compounded area of negative emotion
  • GSR Response
  • Annotation Point

Benefits




SCALABLE

Fully-scalable to cover all of your testing requirements



MOBILE

Carry out testing wherever your customer is



CONTEXT

Whether it’s media or an event you can understand what triggers a response



SYNC

Synchronise multiple devices and sensors at once



TRUE-RESPONSE

Identify actual behaviours over claimed answers



GAUGE SUCCESS

Identify the winning selection from your testing



REAL-TIME

Trigger, view and report on user responses in real time



FLUID INTEGRATION

Deploy Sensum within existing testing procedures



INTUITIVE REPORTING

Easy to use reporting to make decisions quickly



VISUALISE EMOTIONAL EFECTS

By viewing conscious and non-conscious responses you can build an emotional picture of users engagement



IDENTIFY ENGAGEMENT MOMENTS

Validate key engagement points or areas of stress with your brand, experience or media

Les Binet - The Future Of Advertising Research

Sensum on CNBC

"Emotion plays a very big part in what makes advertising effective. This kind of emotional power of advertising is something that is not always picked up by conventional types of advertising research. We’re very interested in new forms of research that directly measure emotional responses like what Sensum does."

Les Benit - Head of Effectiveness at Adam & Eve DDB

SENSUM METRICS


From customer user journey to media effectiveness you can find out a person's true feelings.

SENSUM INTERACTIVE


Deliver unique world first events using your body as the controller.

OUR AFFILIATES